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BID Benefits

The introduction of a Business Improvement District allows significant investment into St Albans managed by local businesses in focus areas decided by them. Five areas of focus have been identified to build on the strong foundations already in existence in St Albans.

A - Appearance
  • Christmas lights
  • Floral displays
  • Uniform street furniture
  • Gum and graffiti removal
L - Leisure
  • Events
  • Festivals
  • Markets
  • Destination management
B - Business
  • Efficient and effective operation of the BID office
  • Levy collection
  • Business planning and procurement
A - Awareness
  • Advertising in key local, regional and national formats
  • PR to raise the profile of the City to the right audiences
  • Digital marketing including social media, up to date events website
  • Forging St Albans as a destination city
N - Network