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Events and Destination Management

BIDs across the country have demonstrated that investment in events and culture convert into spend, dwell time and improved brand recognition. Building on our burgeoning reputation for quality, quirky and captivating events that deliver real spend in the local area, St Albans BID will curate a range of events in 2018/19 to drive footfall and highlight the expertise and cultural capital hidden in plain sight in the City Centre.

Taste the High Life at Christopher Place

18 May 2018 7-10pm

Christopher Place St Albans 

An opportunity for you to explore and enjoy Christopher Place as you’ve never seen them before! Swanvesta SocialClub will be performing 7.30-9.30, Tomoka Spirits Boutique will be hosting bars offering cocktails from around the world and shops, restaurants and boutiques will be showcasing their new season specialities! Get ready to jump on board, grab your sunglasses and taste the high life!

Christopher Place aerial view

George Street Wedding Show (sponsor)

8 July 2018

George Street St Albans

The Luxury Wedding Show will host a platform for unique suppliers of wedding essentials from St Albans and beyond to showcase their work on George Street: the site independent boutique shopping and eating in a historic setting. St Albans BID is proud to be the headline sponsor of this event, facilitating our bridal businesses from the BID area to showcase at the event.


16 September 2018 11am-5pm

Throughout St Albans

On Sunday 16 September, the second weekend of Heritage Open Days, St Albans will be turning back in time. Each street will be themed to a different era with a variety of activities for the public to enjoy.
Historic vehicles, cars, motorbikes, scooters and com​mercial vehicles will line the streets and businesses of all types, shops, restaurants, banks and public houses will all be joining in the fun by creating their own retro feel. Holywell Hill will be themed WW1 to 1920s, St Peter’s Street WW2 and 1940s, George Street 1950s and 1960s and Catherine Street 1970s and 1980s.
Music, food and fashion will all play their part in the festival.

If you are interested in exhibiting your vehicle, please apply here.

If you would like more information about planned activities on your street, please see the Street Guides (to be uploaded July 2018).

Gin & Jazz on George Street

5 October 7-10pm 

George Street and beyond!

The return of the fabulous George Street Gin & Jazz with music, food and of course, gin! A boutique shopping evening with a chance to explore cocktails, mixers and more.

Style St Albans

19 October 2018

St Albans Museum + Gallery

An all new event this year with 10 BID fashion retailers on a bespoke catwalk in the newly restored Assembly Rooms, showcasing party and festive looks from the AW18/19 collections. If you are interested in taking part, please complete the application form.

The terms and conditions for participation can be found here.


31 October 

Heritage Close

Facepainting and craft activities in Heritage Close to get you into a spooky kind of spirit!

Advent Trail

December 2018

Twenty four businesses will be selected to take part in St Albans City Centre’s first Advent Trail. Shops, bars, businesses and restaurants will transform their window displays to spread festive cheer, with one unveiling every day throughout December. This initiative will encourage people to visit all parts of the City and there’s an element of competition as well, as the public’s choice of Best Dressed Window will win a marketing and advertising package worth over £1,000.

Please see details and how to apply

Advent Trail Information Sheet

Advent Trail Terms and Conditions

Advent Trail Application Form

For those interested in learning more, a complimentary Window Dressing Workshop will be delivered by Hertfordshire Creative on September 4th. Register for your place here.